You may have heard it many times, digital marketing but what is digital marketing?

Digital marketing is marketing and advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are far more possibilities for brands to reach customers, including email, video, social media, and search engines.

Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Long story short, to be competitive as a business owner, you’ll need to embrace some aspects of digital marketing.

Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content — such as a billboard or print ad.

Most Popular Types of Digital Marketing in 2023

SEO(Search Engine Optimization)

Search Engine Optimization is the practice of making websites and web pages to improve their ranking and visibility on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance, authority, and trustworthiness in the eyes of search engines like Google, Bing, and Yahoo.

Rank high in search engines and get more visitors to your business website.

SEO(Search Engine Optimization)

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Local SEO
E-Commerce SEO
Video SEO

Social Media Marketing

Most businesses are already doing social media marketing which is promoting a product or service on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn and the likes. It involves creating and sharing content, engaging with users, and running advertisements on social media platforms to reach a target audience and drive traffic to a website or landing page but doing it the right way at the right time is what will bring you or your business the results.