You may have heard it many times, digital marketing but what is digital marketing? It is marketing and advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital...

Want to know all of the SEO benefits? This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize...

Social media is the modern-day B2B billboard and can significantly help your brand. But before you jump into B2B social media marketing, I’ll let you in on a secret: pick your platforms wisely, because not all social media platforms are best for every business. The...

Whether you’re the social media manager for a major brand or you’re just trying to get your own business off the ground, it can be tempting to buy Facebook likes. After all, it just takes so darn long to build up followers organically. There’s all the posting,...

Content marketing is a big bucket, and one that 91% of B2B marketers are currently using. It includes blogs, social media, videos, press releases and news articles, FAQs, email newsletters, e-books, white papers, case studies, infographics, and many more granular...

In the age of social media, everyone and their mother has a Facebook, Instagram, or Twitter presence. Many even have all three. This extends to the business world as well. Most businesses, big or small, have a social media presence. This is the first time in history...

These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but...

LinkedIn Profile Picture Size: 400 x 400 px LinkedIn Cover Photo Size: 1584 x 396 px For LinkedIn Company pages: Banner image: minimum of 1536 x 768 pixels, PNG/JPEG/GIF format, 2 MB max, horizontal design, the image should be much wider than long....

Instagram Profile Picture Size (Avatar Size): Must be at least 150×150 pixels Instagram Cover Photo Size: Must be at least 399 pixels wide and 150 pixels tall For profile pictures and cover photos with your logo or text, you may get a better result by...