Social media is the modern-day B2B billboard and can significantly help your brand. But before you jump into B2B social media marketing, I’ll let you in on a secret: pick your platforms wisely, because not all social media platforms are best for every business. The exception for B2B is LinkedIn. If you’re B2B, you need to be on LinkedIn. Here’s an entire blog post of LinkedIn statistics that will explain why.
Before you dump your entire marketing budget into social, understand it will probably not become your top source of B2B leads and sales—that’s why it’s under the demand generation section.
Will it support your lead generation tactics, improve your branding and authority, and help tip iffy buyers over the edge?
If you’re good at it, yes—but you have to be good at it, or have a social media marketing company that is. Based on my experience in managing social media for B2B companies, these are the best types of social media posts for B2B demand generation:
- Blog posts
- Upcoming (and previous) webinars
- Statistics and “did you know” facts
- Industry news
- How to, branding, and attention-grabbing videos under 60 seconds
- Case studies, white papers, and industry research