You may have heard it many times, digital marketing but what is digital marketing? Digital marketing is marketing and advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any...

Social media is the modern-day B2B billboard and can significantly help your brand. But before you jump into B2B social media marketing, I’ll let you in on a secret: pick your platforms wisely, because not all social media platforms are best for every business. The...

Whether you’re the social media manager for a major brand or you’re just trying to get your own business off the ground, it can be tempting to buy Facebook likes. After all, it just takes so darn long to build up followers organically. There’s all the posting,...

Content marketing is a big bucket, and one that 91% of B2B marketers are currently using. It includes blogs, social media, videos, press releases and news articles, FAQs, email newsletters, e-books, white papers, case studies, infographics, and many more granular...

In the age of social media, everyone and their mother has a Facebook, Instagram, or Twitter presence. Many even have all three. This extends to the business world as well. Most businesses, big or small, have a social media presence. This is the first time in history...

These days, it’s rare to see websites that don’t promote themselves using multiple channels. You can use social media, traditional online ads, email marketing, and much more. The more channels you implement, the better returns you’re likely to see – but...

When you use LinkedIn for business — whether it’s via your personal profile or a company page — pairing your LinkedIn updates with images has consistently been shown to increase comments and sharing. Stick to the recommended sizes below for the best results. And...

Instagram supports horizontally and vertically oriented images. It also still supports square images, which was what the platform was known for when it first launched. This increases your brand’s options. But it also makes image dimensions a little trickier to get...